The Tipping Point

How Little Things Can Make a Big Difference
1st Back Bay pbk. ed.
Title rated 4 out of 5 stars, based on 922 ratings
From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.…

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